Courses

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Digital marketing is the method of promoting a brand, a product, or a service through one or more forms of electronic media, such as the Internet, mobile instant messaging, wireless text messaging, podcasts, online radio channels, digital television, and mobile apps. Digital marketing enables businesses to analyse their marketing campaigns in real-time and figure out what works and what needs to be improved.

Digital marketing is the method of promoting a brand, a product, or a service through one or more forms of electronic media, such as the Internet, mobile instant messaging, wireless text messaging, podcasts, online radio channels, digital television, and mobile apps. Digital marketing enables businesses to analyse their marketing campaigns in real-time and figure out what works and what needs to be improved.

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.